Artwork / File Setup

What happens if my artwork isn't correct?

If we notice an issue we will contact you as soon as possible to let you know what issue we have found with it.

(Ultimately it is you and your designers responsibility to make sure artwork is correct.)

How does the PDF image file need to be setup?

Specifications for a Print-ready PDF File

Minimum resolution for printing is 300 dpi or better.

72 dpi, 150 dpi, 200 dpi, etc are not acceptable.

Printing from a low resolution files will cause pixilation and a low quality print.

• Litho/Digital: Document size 100% / 300dpi plus 3mm bleed.
• Wide Format: Document size 25% / 300dpi plus 5mm bleed.
• No printers marks required.
• Fonts embedded.
• All spot colours & images converted to CYMK using Fogra 39 ICC colour profile.
• Flatten transparencies.
• Document orientation right reading.
• Portrait PDF files are backed up flipped on long edge.
• Landscape PDF files are backed up flipped on short edge. 
• Black text 100% Black.  Rich Black - large areas 100% black & 40% cyan.
• Easily identified file name.
• White out text set to knockout, not overprint.
• Please supply Books in single page layout. Folded Brochures in spreads.

Overprint causes colours to blend into each other. Before sending your files to print make sure to turn off the overprint.

What file formats do you accept for printing?

Only PDF, please check how does the PDF image file need to be setup. You can send this information to your designer.

I'm using a web designer to design my print file. Why is this different?

Some web designers might not understand the nuances of print design.

While both web design and print design share the common goal of effective visual communication, they operate within different mediums, each with its own set of requirements and limitations. Here are some key differences between designing for the web and designing for print:

  1. Color Mode: Web design typically uses the RGB (Red, Green, Blue) color mode, optimized for digital screens, while print design utilizes CMYK (Cyan, Magenta, Yellow, Black) color mode, suitable for printing on physical substrates. This variation can affect color accuracy and vibrancy between digital and printed versions.
  2. Resolution: Web graphics are displayed on screens with varying resolutions, so web designers focus on creating images optimized for screen viewing, often at lower resolutions. In contrast, print design requires higher resolution images to ensure crispness and clarity in the final printed product.
  3. File Formats: Web design commonly employs raster formats like JPEG, PNG, and GIF, which are suitable for online display but may not always translate well to print. Print design often utilizes vector formats like PDF, AI, or EPS for scalable graphics and high-quality output.
  4. Typography: Fonts used in web design are typically selected from a wide range of web-safe fonts that are easily accessible across different devices and browsers. Print designers have more flexibility in font selection, as they can choose from a broader library of typefaces, including custom and specialty fonts.
  5. Bleed and Margins: Print design requires consideration of bleed and margin settings to ensure that artwork extends beyond the final trim size, allowing for proper trimming and avoiding any unwanted white borders. This aspect is not typically a concern in web design.
  6. Physical Constraints: Print design must accommodate physical constraints such as paper size, folds, binding, and finishing options like spot UV, embossing, or foil stamping, which are not applicable in web design.

While a web designer may possess valuable design skills, it's essential to work with a print-savvy professional or consult your print service provider to ensure that your print files are correctly prepared for the best possible results in the physical realm.

Can I use Canva for my designs?

Yes you can, but you'll need canva pro or else a free trial of pro to export the file ready for commercial print.

1. Choose PDF (Print) as the file type.

2. Change colour profile to CMYK

3. Click the "Flatten the PDF" box

4. Include Crop and Bleed Marks

*** Canva seems to struggle with "Rich Black" so if your design contains a lot of black it may print moreso a dark gray. We advise consulting a professional designer in this case.

Does The Print Company have in house designers I can use for my design?

No we don't deal with design we focus on professional business printing.

We can put you in touch with professional freelance designers. If you need this please contact us.

Fiverr.com is also another great place to find designers and freelancers.

(Designers are completely independent so we can not advise on costs, timelines for designs, etc.)

What is "Rich Black"

To set up a rich black, you need to use a combination of 2 colours.

Our standard rich black is: 40% cyan and 100% black.

The combination will give you a rich black. Without this combination, you will receive a faded black colour. Please note if your text is black, make sure it is 100% black and not a rich black combination. A rich black in text will result in offsetting.

Rich black refers to a specific type of black color used in printing. Unlike standard black, which is made up of only black ink, rich black is a darker, more intense black achieved by combining black ink with one or more additional colors, typically cyan, magenta, and yellow.

The addition of these extra colors helps to create a deeper and more vibrant black, especially when printing large areas of solid black or when printing on certain types of paper that may absorb more ink. Rich black is commonly used in professional printing to achieve a more visually appealing result, particularly in projects such as posters, brochures, and other marketing materials where a bold and striking appearance is desired.

Shipping

Can you ship outside of Ireland?

Yes by special order only. You will have to contact us directly and shipping times will be extended to around 7-14 business days.

What are the shipping charges?

We include shipping with all orders so it's free for anywhere in Ireland.

What couriers do you use?

We use AnPost for box deliveries. Larger quantity orders are delivered on pallets by Pallet Xpress. 

Overseas orders will vary

When will my order arrive?

We will have your finished product to you within 4 working days.

* Once artwork is correct at the time of ordering.